Lead-generation Articles
Explore our latest articles about Lead-generation
Lead Generation
The Territory Advantage: Why Exclusive Leads Matter More Than Volume
I remember getting a call from a lead generation company about five years ago. The salesperson was excited to tell me about their "premium" package th...
Tim
Author
Lead Generation
The $1,500 Minimum: Why Serious Lead Generation Requires Serious Investment
I'll never forget the conversation I had with Sarah, a second-year agent who was struggling to get consistent leads. She'd been spending about $100 a ...
Tim
Author
Lead Generation
Why 71% of Agents Closed Zero Deals Last Year
Let me hit you with a number that should make every real estate agent sit up straight: 71% of active agents didn't close a single deal in 2024.
Tim
Author
Lead Generation
Why Only 25% of Agents Make a Second Follow-Up Call
I learned this the hard way during my second year selling real estate. After spending hundreds of dollars on a lead generation campaign, I watched pot...
Tim
Author
Lead Generation
Why 80% of New Agents Burn Out in Two Years
I remember sitting in my car after yet another failed showing, checking my phone for what felt like the hundredth time that day. It was 9 PM on a Satu...
Tim
Author
Lead Generation
The Lead Diversification Problem: Why Relying on One Source is Killing Your Business
Last month, I watched a successful agent in my market go from closing 3-4 deals per month to scrambling for leads overnight. What happened? Zillow cha...
Tim
Author
Lead Generation
5 Things You Can Do on Social Media to Generate Leads
Social media has become an essential tool for real estate agents in 2025. With over 4.9 billion people using social platforms worldwide, the potential...
Tim
Author
Lead Generation
How to Generate Free Real Estate Leads (and When It’s Time to Level Up)
Let's be honest—lead generation is the lifeblood of your real estate business. But when you're just starting out or watching your marketing budget car...
Tim
Author
Lead Generation
Why Social Media Alone Won't Fill Your Pipeline
You've been posting consistently on Instagram. Your Facebook page is updated daily. You're even trying to crack the TikTok code. Yet somehow, your pho...
Tim
Author
Lead Generation
You're Not a Marketer — You're a Real Estate Agent
Let's be honest about something most real estate agents won't admit: you didn't get your license to become a digital marketing expert. You became an a...
Tim
Author
Lead Generation
The Real Cost of "Free" Real Estate Leads
In real estate, "free" is one of the most enticing words in your vocabulary. Free leads, organic growth, building your business without spending a dim...
Tim
Author
Lead Generation
Multiple Streams of Lead Generation Are Critical
In today's competitive real estate market, relying on a single source for client acquisition is like building a house on a foundation with only one su...
Tim
Author
Lead Generation
5 Essential Tips for Real Estate Agents to Improve Their Social Media Presence
In today's digital-first real estate market, your social media presence isn't just a nice-to-have—it's essential for success. Research shows that 37% ...
Tim
Author
Lead Generation
Real Estate Lead Generation in 2025: Data-Driven Strategies That Convert
The real estate landscape has transformed dramatically, and lead generation has become more competitive than ever. According to recent industry resear...
Tim
Author
