Social media has become an essential tool for real estate agents in 2025. With over 4.9 billion people using social platforms worldwide, the potential...
5 Things You Can Do on Social Media to Generate Leads
Social media has become an essential tool for real estate agents in 2025. With over 4.9 billion people using social platforms worldwide, the potential for connecting with buyers and sellers has never been greater. In fact, 92% of U.S. agents use Facebook for lead generation, and 71% of buyers are more likely to work with agents who have a strong social media presence.
But here's the reality: posting pretty pictures of your listings isn't enough. The agents who are truly succeeding on social media are implementing specific strategies that go beyond just showcasing properties. If you want to turn your social media presence into a lead generation machine, here are five proven tactics you should implement today.
1. Create Video Content That Showcases Your Expertise
Video content dominates social media in 2025, and for good reason. Studies show that by 2025, over 80% of all internet traffic will be video content. What's even more compelling is that listings with video content receive 49% more qualified leads.
But don't just create videos of property walkthroughs—though those are valuable too. The key is diversifying your video content to position yourself as the local expert:
Neighborhood Tours: Create videos highlighting local amenities, schools, restaurants, and the lifestyle your area offers. These videos continue to attract viewers long after you post them.
Market Update Videos: Share quick insights about inventory levels, price trends, and what's happening in your local market. This demonstrates your knowledge and keeps you top-of-mind.
Educational Content: Answer common questions from buyers and sellers. First-time homebuyer tips, mortgage basics, and home preparation advice all perform well and build trust.
Behind-the-Scenes Content: Show the human side of your business. Take viewers along to inspections, staging sessions, or even a day in your life as an agent.
The beauty of video content is that it works across multiple platforms. A longer neighborhood tour can live on YouTube and Facebook, while shorter clips can be repurposed for Instagram Reels and TikTok. Over 85% of videos on social media are watched without sound, so always add captions to maximize your reach.
2. Engage Authentically With Your Local Community
Social media isn't just a broadcasting tool—it's a conversation platform. The agents who see the best results aren't just posting content; they're actively engaging with their community online.
87% of marketers rank more exposure for their businesses as the primary benefit of their social media efforts, but exposure means nothing without engagement. Here's how to do it right:
Respond Promptly: Answer comments and direct messages within a few hours. This shows you're attentive and provides excellent service.
Join Local Facebook Groups: Participate in neighborhood groups by offering helpful advice about the market. Don't immediately start selling—provide value first and build relationships.
Comment on Others' Content: Support local businesses, community events, and other professionals in your market. This keeps you visible and positions you as a connected community member.
Host Live Q&A Sessions: Go live on Facebook or Instagram to answer real estate questions in real-time. This interactive format builds trust and allows potential clients to get to know you.
Think of engagement as planting seeds. Not everyone who interacts with you today will need your services immediately, but when they or someone they know is ready to buy or sell, you'll be the first person they think of.
3. Use Interactive Content to Capture Leads
Static posts are fine, but interactive content takes your lead generation to the next level. Interactive quizzes for lead generation can collect emails from participants who can then be followed up with personalized listings.
Here are several interactive tactics that work:
Polls and Questions: Ask your audience about their preferences. "What's your must-have feature in a home?" or "Which neighborhood should I feature next?" These simple polls boost engagement and give you insights into what your audience wants.
Quizzes: Create "What Type of Home Fits Your Lifestyle?" or "Are You Ready to Buy?" quizzes using tools like Typeform. People love learning about themselves, and you can collect contact information in exchange for their results.
Virtual Tours: Homes with 3D tours get 87% more views than regular listings. Platforms like Facebook and Instagram allow you to host virtual open houses where viewers can ask questions in real-time.
Stories with Interactive Features: Use Instagram and Facebook Stories to add polls, question stickers, and quiz features. These tools keep your audience engaged and provide valuable data about what they're interested in.
The key is making your audience part of the conversation rather than passive observers. When people interact with your content, they're more likely to remember you and eventually reach out when they're ready to make a move.
4. Leverage Targeted Social Media Advertising
Organic reach is valuable, but if you want to scale your lead generation quickly, paid social media advertising is essential. Facebook ads for real estate have an average click-through rate of 1.59%, and the platform's targeting capabilities allow you to reach exactly the right people.
Here's what makes social media ads so powerful for real estate:
Hyper-Targeted Audiences: You can target by location, demographics, behaviors, and even life events like recent engagements or job changes. This ensures your listing or lead magnet reaches people who are actually in the market.
Retargeting Capabilities: Show ads to people who've visited your website or engaged with your content but haven't taken action yet. These warm leads are far more likely to convert.
Lead Generation Forms: Facebook and Instagram offer lead generation ad formats that capture contact information without users leaving the platform. This reduces friction and increases conversion rates.
Budget Flexibility: A good starting point is $500–$1,000 per month, adjusting based on results and campaign goals. Start small, test what works, and scale up your winners.
The mistake many agents make is treating paid ads as a "set it and forget it" strategy. The most successful campaigns involve continuous testing—different images, headlines, targeting parameters, and offers—to find what resonates with your local market.
5. Share Educational Content That Positions You as an Expert
One of the most effective ways to generate leads on social media is by establishing yourself as the go-to expert in your market. When you consistently share valuable information, potential clients begin to trust you long before they're ready to buy or sell.
Educational content that performs well includes:
Market Statistics and Trends: Share what's happening in your local market. Are prices rising? Is inventory low? What does this mean for buyers and sellers? Context matters more than raw numbers.
Home Buying and Selling Tips: Break down complex processes into simple, digestible posts. First-time buyers especially appreciate guides on everything from getting pre-approved to understanding closing costs.
Home Maintenance Advice: Share seasonal maintenance tips or DIY home improvement ideas. This content keeps you relevant even when someone isn't actively buying or selling.
Mortgage and Financing Basics: Many potential buyers are intimidated by the financial aspects of homeownership. Simplifying these topics positions you as helpful and approachable.
Local Insights: Highlight new restaurants, upcoming community events, school ratings, and development news. This reinforces your position as a neighborhood expert.
Studies show 74% of people would pay more to work with someone who has a strong personal brand. Educational content is how you build that brand and establish trust before a prospect ever contacts you.
The Reality Check: Social Media Alone Isn't Enough
Let's be honest about something important: while these five strategies can absolutely help you generate leads through social media, organic social media efforts take significant time and consistency to produce results.
Agents should aim for at least 3–5 posts per week to maintain visibility and engagement. That's a substantial time commitment on top of all your other responsibilities—showing properties, working with clients, handling paperwork, and actually closing deals.
Even when you do everything right on social media, the leads that come through are rarely ready to close immediately. They need nurturing, follow-up, and consistent communication. And algorithms are constantly changing, meaning what works today might not work tomorrow.
This is where a strategic approach to lead generation becomes critical. The most successful agents in 2025 aren't relying solely on organic social media—they're complementing their efforts with professional lead generation services that deliver consistent, qualified leads every month.
Why Clozings Should Be Part of Your Lead Generation Strategy
Think about your time for a moment. How many hours each week do you spend creating content, engaging on social media, and hoping the algorithm works in your favor? What if you could reclaim that time and focus it on what you do best—working with clients and closing deals?
That's exactly what Clozings offers.
While social media should absolutely be part of your overall marketing strategy, it shouldn't be your only source of leads. Clozings provides:
Consistent Monthly Leads: No more feast or famine. You'll receive a steady stream of leads from managed digital marketing campaigns.
Instant Setup: Your marketing can be configured within minutes, not months of building a social following.
Professional Management: Let experts handle the technical side of lead generation while you focus on converting those leads into closed transactions.
Comprehensive Tools: Beyond leads, you'll get access to a CRM for managing your pipeline and tools to build your brand.
Here's the truth: the agents who are crushing it aren't doing everything themselves. They're strategic about where they invest their time and energy. Social media can help you build your brand and stay connected with your sphere, but professional lead generation ensures you always have new opportunities in your pipeline.
Your social media presence makes you memorable and builds trust with your community. But Clozings ensures you have a constant flow of new prospects to convert. Together, these strategies create a comprehensive lead generation system that works for you around the clock.
Ready to stop relying solely on social media posts and build a more predictable lead generation system? Reserve your territory with Clozings today and take control of your business growth. Your future clients are out there—let us help you reach them while you focus on what you do best.
